 | Tumblelogs have two key features that help users create an enormous backlog of posts in a very short time – “notes” and “reblog”. Through the latter button, users can simple click and reblog content found on another user’s site. This is one of the things that has made Tumblr such a hit among the masses, it is also one of the reasons that it is not in Google’s good graces. Search engines like Google use two key factors when creating rankings for searched sites: content and backlinks. Since Tumblr makes it so easy to copy content found on other blogs, it takes a lot more effort of on the part of a Tumblelogger to achieve a high ranking in results … because reblogging can easily become a duplicate content nightmare. |
✖ Via SEO Facts: “Tumblr Takes a Fall in Google Search Rankings”, August 23, 2010 A follow up on my post about Tumblr’s SEO problems. See also Sochable: “Tumblr’s Biggest Strength is its Biggest Weakness to Google” by J.D. Rucker, August 22, 2010. |
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Aug 27 link notes
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 | The purpose of science is to get paid for doing fun stuff if you’re not a good enough programmer to write computer games for a living (Schulman et al. 1991). Nominally, science involves discovering something new about the universe, but this is not really necessary. What is really necessary is a grant. In order to obtain a grant, your application must state that the research will discover something incredibly fundamental. The grant agency must also believe that you are the best person to do this particular research, so you should cite yourself both early (Schulman 1994) and often (Schulman et al. 1993c). |
✖ Via Annals of Improbable Research: “How To Write A Scientific Paper” by E. Robert Schulman, Vol. 2, Issue 5, Sep/Oct 1996 About Improbable Research:
>Improbable research is research that makes people laugh and then think. Improbable Research is the name of our organization. We collect (and sometimes conduct) improbable research. We publish a magazine called the Annals of Improbable Research, and we administer the Ig Nobel Prizes.
First spotted via Neatorama. |
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Aug 26 link notes
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communication
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academia
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humor
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 | Humans like to believe they control the tools they use, even if Socrates, Marshall McLuhan and Ivan Illich are among those who have argued that often they do not. From the alphabet to clocks and printing, every major new technology has profoundly altered the way in which humans think. The digital gadgets on which we now depend, Mr Carr explains, have already begun rewiring our brains. |
✖ Via The Economist: “Fast forward. Fear of a fried future” book review for Nicholas Carr’s essay The Shallows: How the Internet is Changing the Way We Think, Read and Remember, Norton, 2010, 276 pages An excerpt from this book was published in Wired magazine back in May:
There’s nothing wrong with absorbing information quickly and in bits and pieces. We’ve always skimmed newspapers more than we’ve read them, and we routinely run our eyes over books and magazines to get the gist of a piece of writing and decide whether it warrants more thorough reading. The ability to scan and browse is as important as the ability to read deeply and think attentively. The problem is that skimming is becoming our dominant mode of thought. Once a means to an end, a way to identify information for further study, it’s becoming an end in itself—our preferred method of both learning and analysis. (Wired: “The Web Shatters Focus, Rewires Brains” by Nicholas Carr, May 24th, 2010)
About Nicholas Carr:
Nicholas Carr writes on the social, economic, and business implications of technology. He is the author of the 2008 Wall Street Journal bestseller The Big Switch: Rewiring the World, from Edison to Google, which is “widely considered to be the most influential book so far on the cloud computing movement,” according the Christian Science Monitor. His earlier book, Does IT Matter?, published in 2004, “lays out the simple truths of the economics of information technology in a lucid way, with cogent examples and clear analysis,” said the New York Times. He is working on a new book, The Shallows: What the Internet Is Doing to Our Brains, which will be published in 2010. Carr’s books have been translated into more than a dozen languages. (Bio)
Three things: 1) It’s yet another good reason to try and differentiate between information and knowledge (one could say that information is to knowledge what grapes are to wine : its raw material); 2) It would be a mistake to think that gadgets or the Internet are changing our brain configuration. Not because it’s wrong, but because it’s an incomplete statement. What then, should one ask, caused the gadgets to change? What caused the Internet? 3) The form of this post can be understand as an illustration of what the content of the post is about. |
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