Jessica Palmer from the Bioephemera blog has this comment about the concept of the campaign : “Of particular interest I think is this comment on the thread at fubiz, from kmaz: “Music, and overall classical music, plays on emotion, not on the nervous system. instead of putting the music emotion above all, it takes it down heavily and awkwardly, to tie it with simple physic reactions.” Really? “Plays on emotion, not on the nervous system”? Pardon me, but to a neurobiologist, that dichotomy is nonsensical. Our emotions and our nervous systems are inextricably entwined. Further, the complex physics and biology that make our emotional response to music possible only make the power of music and art more amazing, not less. Kudos to the Zurich orchestra for appreciating that.”