Born in Tokyo in 1931. After graduation from Tokyo University of Education, joined Ajinomoto in 1956. Went freelance in 1961. In addition to engaging in the full spectrum of graphic design, served as art director of the Japan World Exposition in Osaka (1970), International Ocean Exposition in Okinawa (1975), and International Exposition of Science and Technology in Tsukuba (1985). Also created the symbol for the International Garden and Greenery Exposition in Osaka (1990). Pioneered new forms of communicative expression enabled by new technologies. (more over at Change Thought)