About the book:

“In rural America at the beginning of the twentieth century, the worldwide postcard craze coincided with the spread of light, cheap photographic equipment. The result was the real-photo postcard, so-called because the cards were printed in darkrooms rather than on litho presses, usually in editions of a hundred or fewer, the work of amateurs and professionals alike.

They were not intended for tourists, but as a medium of communication for the residents of small towns, isolated on the plains and in the hills. The cards document everything about their time and place, from intimate matters to events that qualified as news. They show people from every walk of life and the whole panorama of human activity: eating, sleeping, labor, worship, animal husbandry, amateur theatrics, barn-raising, spirit-rapping, dissolution, riot, disaster, death. Uncountable millions of them were made in the peak years, 1905 to 1912.”

Read more over at the publisher website.

About Luc Sante:

“Luc Sante is a writer and critic. The author of Low Life: Lures and Snares of Old New York (1991), Kill All Your Darlings: Pieces 1990–2005 (2007), and several other books, he is also visiting professor of writing and photography at Bard College. His latest effort, Folk Photography: The American Real-Photo Postcard, 1905–1930, is out now from Yeti Books.”

Read an interview with Luc Sante over at artforum.com

See also In the Vernacular - Photography of the Everyday

“HE WAS A TOURIST, a quarter-million miles from home. And like any traveler, he wanted to bring home a special memory.

So Apollo16 astronaut Charles M. Duke Jr. came up with a plan. Several months before his scheduled 1972 mission to the moon, Duke receveid permission from NASA to leave behind a family photograph. The picture—of Duke, wife Dorothy, and sons Charles III and Thomas—was taken by a friend in the Dukes’ Houston, Texas, backyard several week before the April 16 liftoff.

Astronaut Duke was given intensive photography training prior to the mission. He was taught about f-stops, exposure, and learned how to operate a custom Hasselblad camera. He took thousands of practice pictures and hundreds on the moon. But he never considered himself much of a photographer. “Just a point-and-shoot man,” he said decades later.

In the final hour of the final day of his three-day visit to the moon, Duke took out the shrink-wrapped family snapshot and gingerly placed it on the lunar surface, near the crater Descartes. It was a gift, his message to whoever might one day stumble upon it. He then took a snapshot of a snapshot. Evidence. A memory.” (Who We Were by Michael Williams, Richard Cahan and Nicholas Osborn, Chicago Cityfiles Press, 2008, p. 238).

Actually, he took at least three snaphotd : AS16-117-18839, AS16-117-18840 and AS16-117-18841, though the last one is clearly the best shot.

Previously on Skandalon: Apollo, Nicholas Osborn.

Check the book on Amazon. Read the press release from the Boston University Art Gallery. Read the Wikipedia entry for “vernacular photography”.

See also Square America

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