x-ray delta one photostream on FLickr: “Shopping by TV” from the Populuxe album.

x-ray delta one photostream on Flickr: “Florida Orange Juice” 1951, from the Populuxe album

Excerpt from the magazine:

The little red book which contains hightlights from The thought of Mao Tse-tung is the most influential volume in the world today. It is also extremely dull and entirely unmemorable. To resolve this paradox, we, a handful of editors in authority who follow the capitalist road, thought useful to illustrate certain key passages in such a way that they are more likely to stick in the mind. The visual aid is Sharon Tate and, to give credit where credit, God knows, is due, she will soon be seen in the Twentieth Century-Fox motion picture, Valley of the Dolls.

The Thought Experiment is a blog run by Elizabeth Lamanna:

This animal is a thought experiment. I will try to keep it upbeat and interesting, but it may occasionally swing through bat country, go off broadway, or veer into vapidity as I attempt to disentangle what feels like the crushing simultaneity of where my choices have lead my life.

I realized about a month from turning thirty that I had spent the past year acting like I was going to be audited, as if, casting my memory back through the past ten years, I panicked. Maybe not without reason. Throughout this last decade, I’ve jumped a few ships, burned a few bridges, worded up, partied down, hung loose, and obeyed my thirst, and been just about rolled under by the waves almost as many times as I deserved. The final countdown of my twenties suddenly woke me up to the fact that somewhere along the way, I’d lost track of myself. (more)

Previously on Skandalon : Stéphane Massa-Bidal. Follow him on Tumblr.

The quote he’s using in this illustration is attributed to Tammy Faye Bakker. She’s also purportedly said “I wake up every morning and I wish I were dead, and so does Jim”. Cheaper and maybe less effective, I would say. I’ll come back to it.

X-Ray has a whole album dedicated to “Populuxe” :

“Populuxe (PAWP.yuh.luks, -looks) n. Low-cost consumer goods that are also perceived as being stylish or fashionable; a style that is reminiscent of or based on 1950s architecture and design.”

“”Populuxe” is a word created by the author and historian Thomas Hine for his 1986 book by the same name. It was this book that helped me to finally get a grasp on my interest and growing obsession with that period.”

“Populuxe is a synthetic word, created in the spirit of the many coined words of the time. Madison Avenue kept inventing words like “autodynamic,” which described a shape of car which made no sense aerodynamically. Gardol was an invisible shield that stopped bullets and hard-hit baseballs to dramatize the effectiveness of a toothpaste. It was more a metaphor than an ingredient. Slenderella was a way to lose weight, and maybe meet a prince besides. Like these synthetic words, Populuxe has readfly identifiable roots, and it reaches toward an ineffable emotion. It derives, of course, from populism and popularity, with just a fleeting allusion to pop art, which took Populuxe imagery and attitudes as subject matter. And it has luxury, popular luxury, luxury for all. This may be a contradiction in terms, but it is an expression of the spirit of the time and the rationale for many of the products that were produced. And, finally, Populuxe contains a thoroughly unnecessary “e,” to give it class. That final embellishment of a practical and straightforward invention is what makes the word Populuxe, well, Populuxe.” (more)

The Boing Boing post links back to Susannah Breslin’s personal blog which is not very informative. More information can be found about this phenomenon under the term “haul video”, “haul videos”, “mall haul” or “makeup haul”:

“Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or “haul”) to their webcam to be uploaded to YouTube for the world to see. […]A search for Haul at YouTube returns 105,000 videos. A spot check reveals that surprisingly few of these videos are for U-Haul or another unrelated topic. What more could a retailer ask for that enthusiastic, peer-to-peer endorsements of their shopping experiences? Retailers should be cultivating if not deliberately encouraging the creation of these videos.” (read more over at David Erikson’s blog)

Have the consumer buy form you, have the consumer work for you:

“On YouTube, there are a new set of viral videos called “Haul” videos. These are videos posted by everyday people talking about the stuff they bought on their most recent shopping spree. Some name each items with cost, some are just showing off the items they bought. Some people are showing off how much they saved. There are a few videos that get more then 200,000 viewers them. This could be a treasure trove for local businesses.” (A Guide to Haul Viral Videos)

A “haul” is a cargo. Thus “haul vloggers” could be understand as human carriers, loaded with objects, speaking about those things (or literaly through them, as in the screen capture above), existentialy concerned by all this equipment. Now two things about that :

1) In its general form, it’s not a new phenomenon. Thorstein Veblen coined the term “conspicuous consumption” back in 1899 in his book The Theory of the Leisure Classe. Veblen was a major inspiration for Baudrillard’s The Consumer Society (1970);

2) It will be a mistake to associate this phenomenon strictly with teen girls. We all brag to a certain degree about what we buy, may it be books, DVDs, CDs, tools, wine, etc. We may not do it in front of a camera, but we speak about it, we post about it, we tell friends about it (Marco Arment, the lead developer of Tumblr, is currently buying a new BMW). That may be why some are thinking Blippy ―a kind of Twitter where you post about items you just bought― could become the next big thing (it launched last December).

About SA_Steve photostream: Many vintage sets about ads, computing, catalogs, 7-Up, tobaco advertising, signs, fast food ads, 1970s ads targeting African American consumers and more.