About Adam Simpson : “Adam Simpson graduated from Edinburgh College of Art in 2004 with a First Class Honours degree in Illustration. In the same year he moved to London to study at the Royal College of Art, where he began a Masters degree in Communication Art and Design. His work encompasses design, animation and illustration - always with a strong emphasis on drawing.” (Read more).

Jessica Palmer from the Bioephemera blog has this comment about the concept of the campaign : “Of particular interest I think is this comment on the thread at fubiz, from kmaz: “Music, and overall classical music, plays on emotion, not on the nervous system. instead of putting the music emotion above all, it takes it down heavily and awkwardly, to tie it with simple physic reactions.” Really? “Plays on emotion, not on the nervous system”? Pardon me, but to a neurobiologist, that dichotomy is nonsensical. Our emotions and our nervous systems are inextricably entwined. Further, the complex physics and biology that make our emotional response to music possible only make the power of music and art more amazing, not less. Kudos to the Zurich orchestra for appreciating that.”