A lot of the people who read a bestselling novel, for example, do not read much other fiction. By contrast, the audience for an obscure novel is largely composed of people who read a lot. That means the least popular books are judged by people who have the highest standards, while the most popular are judged by people who literally do not know any better. An American who read just one book this year was disproportionately likely to have read ‘The Lost Symbol’, by Dan Brown. He almost certainly liked it. |
Very interesting article offering a critic of the “long tail” model developped by Wired editor Chris Anderson. The article was written last November. By now, Avatar has become the second highest grossing film of all time, just behind Titanic (1997). In the summer of 1998, a few months after the success of Titanic, the relative failure of Godzilla had some analyst wondering if the “blockbuster era” was coming to an end. At the time, Peter Bart (then Variety’s editor-in-chief) offered a good portrait of the situation in his book The Gross (Amazon link).
Previously on Skandalon: First feedback from audience and critics for James Cameron’s Avatar
• Jan 10, 2010 link notes [via] tagged: art technology communication mass crowd Consumption marchandise popular blockbuster best-seller industry America audience ressource statistics

