 | Although Karim is named on YouTube’s site as a co-founder, Chad and Steve have promoted a highly simplified history of the company’s founding that largely excludes him. In the stripped-down version—repeated in dozens of news accounts—Chad and Steve got the idea in the winter of 2005, after they had trouble sharing videos online that had been shot at a dinner party at Steve’s San Francisco apartment. Karim says the dinner party never happened and that the seed idea of video sharing was his—although he is quick to say its realization in YouTube required “the equal efforts of all three of us.” Chad and Steve both say that the party did occur but that Karim wasn’t there. “Chad and I are pretty modest, and Jawed has tried to seize every opportunity to take credit,” Steve told me. But he also acknowledged that the notion that YouTube was founded after a dinner “was probably very strengthened by marketing ideas around creating a story that was very digestible. |
We have no problem understanding how our actions shape representations, narratives, ideas. It’s some time more difficult to understand how those constructs shape us in return. Here’s a good example of a narrative elaborated in order to shape the behavior of future adopters (toward the innovation that is YouTube). As a marketing tool, the story about the party is supposed to give users a basic idea about how to behave with YouTube.
• Jun 12, 2010 link notes tagged: technology communication art representation fiction idea action community organization innovation users marketing YouTube story
