 | Although Karim is named on YouTube’s site as a co-founder, Chad and Steve have promoted a highly simplified history of the company’s founding that largely excludes him. In the stripped-down version—repeated in dozens of news accounts—Chad and Steve got the idea in the winter of 2005, after they had trouble sharing videos online that had been shot at a dinner party at Steve’s San Francisco apartment. Karim says the dinner party never happened and that the seed idea of video sharing was his—although he is quick to say its realization in YouTube required “the equal efforts of all three of us.” Chad and Steve both say that the party did occur but that Karim wasn’t there. “Chad and I are pretty modest, and Jawed has tried to seize every opportunity to take credit,” Steve told me. But he also acknowledged that the notion that YouTube was founded after a dinner “was probably very strengthened by marketing ideas around creating a story that was very digestible. |
✖ Via TIME: “The Gurus of YouTube” by John Cloud, Dec. 16, 2006 We have no problem understanding how our actions shape representations, narratives, ideas. It’s some time more difficult to understand how those constructs shape us in return. Here’s a good example of a narrative elaborated in order to shape the behavior of future adopters (toward the innovation that is YouTube). As a marketing tool, the story about the party is supposed to give users a basic idea about how to behave with YouTube. |
• Jun 12, 2010 link notes tagged:
technology
communication
art
representation
fiction
idea
action
community
organization
innovation
users
marketing
YouTube
story
 | [A “cosmology episode” is] An incident in which “people suddenly and deeply feel that the universe is no longer a rational, orderly system”. “People…[generally] act as if events cohere in time and space and that change unfolds in an orderly manner. These orderly cosmologies are subject to disruption. And when they are severely disrupted, I call this a cosmology episode (Weick, 1985: 51-52)…What makes such an episode so shattering is that both the sense of what is occurring and the means to rebuild it collapse together. Stated more informally, a cosmology episode feels like vu jàdé—the opposite of déjà vu: I’ve never been here before, I have no idea where I am, and I have no idea who can help me. |
✖ Via “The collapse of sensemaking in organizations : The Mann Gulch disaster” by Weick, K. E., Administrative Science Quarterly, Vol. 38, No. 4, p. 633-634, Dec. 1993 [PDF]“The purpose of this article is to reanalyse the Mann Gulch fire disaster in Montana described in Norman Maclean’s (1992) award-winning book Young Men and Fire to illustrate a gap in our current understanding of organizations. I want to focus on two questions: Why do organization unravel? And how can organization be made more resilient?” About the author: “Karl E. Weick (born October 31, 1936 in Warsaw, Indiana) is an American organizational theorist who is noted for introducing the notions of “loose coupling”, “mindfulness”, and “sensemaking” into organizational studies. He is the Rensis Likert Distinguished University Professor at the Ross School of Business at the University of Michigan. He earned his bachelor’s degree at Wittenberg College in Springfield, Ohio and his Ph.D. in organizational psychology from Ohio State University in 1962.” (wikipedia) |
• Apr 29, 2010 link notes reblogged from leftoverfest [via] tagged:
communication
community
organization
disaster
order
sense
cosmos
universe
lost
catastroph
human
anxiety