Alfred Gescheidt is a professional photographer born in Queens, New York on December 19, 1926. He won a scholarship to the Art Students’ League and studied with Will Barnet and Harry Sternberg. He served briefly in the Navy during World War II, then went to the University of New Mexico and studied with Raymond Johnson. He decided to become a photographer and transferred to the Los Angeles Art Center School and here studied with George Hoyningen-Huene. In the 1950s he documented life on city streets and beaches of America. (Escape Into Life: Alfred Geischeidt)

Previously on Skandalon

Previously on Skandalon

In the 50s and 60s, as the whole ‘Mad Men’ advertising agency era was booming, no one came close to Gescheidt for innovative photography, and he created numerous campaigns, magazine, book, and album covers. His images often both flattered and mocked American sensibilities, and his ’30 Ways To Stop Smoking’ series from 1964 remains a landmark in satirical conceptual photography. (Field Of Vision: Alfred Gescheidt)

Previously on Skandalon

Higher Pictures: “Untitled” by Alfred Gescheidt, vintage gelatin silver print, 1961

In an age when Photoshop seems to be a de facto part of nearly every photographer’s creative process, the ways of in-camera and darkroom trickery - montage, collage, double exposure, hand-retouching and re-photographing - are in danger of becoming a lost art. Alfred Gescheidt was a master of all these techniques and more, although his name has, rather unjustly, become largely unknown in recent years.

Once described by former New York Times photo editor John Durniak as “the Charlie Chaplin of the camera”, Geischeidt amassed a rich body of photographic work that was unique, satirical, idiosyncratic and at times even hallucinogenic. (Field of Vision: Alfred Gescheidt)