 | Although Karim is named on YouTube’s site as a co-founder, Chad and Steve have promoted a highly simplified history of the company’s founding that largely excludes him. In the stripped-down version—repeated in dozens of news accounts—Chad and Steve got the idea in the winter of 2005, after they had trouble sharing videos online that had been shot at a dinner party at Steve’s San Francisco apartment. Karim says the dinner party never happened and that the seed idea of video sharing was his—although he is quick to say its realization in YouTube required “the equal efforts of all three of us.” Chad and Steve both say that the party did occur but that Karim wasn’t there. “Chad and I are pretty modest, and Jawed has tried to seize every opportunity to take credit,” Steve told me. But he also acknowledged that the notion that YouTube was founded after a dinner “was probably very strengthened by marketing ideas around creating a story that was very digestible. |
✖ Via TIME: “The Gurus of YouTube” by John Cloud, Dec. 16, 2006 We have no problem understanding how our actions shape representations, narratives, ideas. It’s some time more difficult to understand how those constructs shape us in return. Here’s a good example of a narrative elaborated in order to shape the behavior of future adopters (toward the innovation that is YouTube). As a marketing tool, the story about the party is supposed to give users a basic idea about how to behave with YouTube. |
• Jun 12, 2010 link notes tagged:
technology
communication
art
representation
fiction
idea
action
community
organization
innovation
users
marketing
YouTube
story
 | I’m not afraid to compete. It’s just the opposite. Don’t you see that? I’m afraid I will compete―that’s what scares me. That’s why I quit the Theater Department. Just because I’m so horribly conditioned to accept everybody else’s values, and just because I like applause and people to rave about me, doesn’t make it right. I’m ashamed of it. I’m sick of it. I’m sick of not having the courage to be an absolute nobody. I’m sick of myself and everybody else that wants to make some kind of a splash. |
✖ Via The New Yorker, “Franny” by J.D. Salinger, Jan 29, 1955, pp. 34-35 |
• Jan 30, 2010 link notes tagged:
art
author
story
loser
lost
nobody
nothing
dissatisfaction
life
fame
celebrity
subject
philosophy